Welcome to our social-media-free-online-biz-and-marketing links digest AKA the CLICK THRU!

This month’s round-up includes a halloween playlist, a free mini-course on restful rates, Qs about Instagram Teen Accounts, the “ethical influencer” … and more!

As always, this is a choose-your-own-adventure sort of endeavor, so you’re invited to dip your toe in one link at a time, dive into the deep end and open them all at once, or just hang out in the splash zone of the comments and see what surfaces there.

Please remember that I don’t necessarily know the folks who create the things I link to, and I definitely don’t endorse every single thing that every single person I mention writes, says, or shares. Also, if I link to anything sponsored or an affiliate-ed, that will be clearly marked with the words “sponsored” or “affiliate link.”

OK that feels like enough disclaimers, so onward to our fourth CLICK THRU + I’ll see you in the comments!

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OCTOBER PLAYLIST

For October, I’m sharing my spookiest tunes — AKA a 55-minute playlist I curated for Softer Sounds’ annual Halloween party. If you feel Samhein-inclined, grab a pumpkin, a black cat, your nearest broomstick, and enjoy! 🎃

WHAT’S HAPPENING WITH SOCIAL MEDIA

💀 Well, it turns out that studies show Meta, TikTok and other social media sites are collecting even more data than we imagined…

🚫 “Deactivation Privilege” has me revisiting my conversation with Shivani Bhatia where we asked, “Is leaving social media a privilege?”

🎥 Youtube announced a bunch of new features last month — including a new program called “Hype” that I cannot believe will live up to the … hype.

⏰ Speaking of Youtube, I was really intrigued by this video that breaks down how Tik Tok has changed the landscape of how creators get paid.