🔗 CLICK THRU 008 : March 2025
We're breaking up with everything
Welcome to our social-media-free-online-biz-and-marketing links digest AKA the CLICK THRU!
This month’s round-up includes the rise of brands on Substack, advice on finding book recs without an algorithm, and more!
As always, this is a choose-your-own-adventure sort of endeavor, so you’re invited to dip your toe in one link at a time, dive into the deep end and open them all at once, or just hang out in the splash zone of the comments and see what surfaces there.
Please remember that I don’t necessarily know the folks who create the things I link to, and I definitely don’t endorse every single thing that every single person I mention writes, says, or shares.
And just in case you’re not on top of your pod feed lately… Off the Grid season six is in full swing! Here’s what we’ve published so far:
- 🌀 The Reality of Being an Artist-Influencer in 2025 — with Arielle Estoria
- ⏱️ Making Time: Creativity over Productivity — with Maria Bowler
- 🧿 Visibility & the Joy/Grief of an Online Life — with Lisa Olivera
- 🌊 What Really Happens When Your Business Leaves Social Media — with Leah Kern
- 🖌️ Copywriting, Pain Point Marketing & 3 Easy Ways to Improve Your Sales Pages — with Nicole Cloutier
OK on to our eighth CLICK THRU + I’ll see you in the comments!
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WHAT’S UP WITH SOCIAL MEDIA
😵💫 I LOL’d at this Vox reporting on the strange repulsion of Instagram Reels.
📸 Speaking of being repulsed by Instagram… Yope is apparently a new app for photosharing with friends, so you can #closefriends with just your close friends?
🤖 Oh and now you can get AI to help with writing comments on Instagram?
👾 This is a really interesting take on #DigitalDetoxCore. And it reminded me of this reported piece on: is the digital detox industry a scam?
🤬 No one is shocked to discover that Community Notes doesn’t really work to combat misinformation.
⏰ I loved this interactive piece from the NYT on how people are thinking/feeling about social media & TikTok.
⏲️ Speaking of TikTok — it’s a new day and we have a new potential TikTok deal in the works.
🧐 I’m guessing this study was sponsored by social media coaches…
🤓 And if you’re a nerd about social media + identity like me, you’ll definitely want to read this study: Why’s Everyone on TikTok Now? The Algorithmized Self and the Future of Self-Making on Social Media
ONLINE BIZ & CONTENT CREATION
💔 Loved this sweet inspo to hand-deliver (or at least mail) event invitations.
😬 I think these three pieces [1, 2 + 3] paint a compelling + cringe-inducing portrait of our current economic moment.
📫 Amanda Laird and I called it in our 2025 Marketing Trends episode… the Brands have made it to Substack!
🌱 I love when people talk about creating a digital garden. See also my friend Kening’s writing + podcast episodes on the anatomy of a digital world.
🙃 I also loved the 2025 Creative Playbook in this piece from Metalabel.
📚 As an avid fan of Booktube, I was so intrigued to see this video on where to find books outside booktok / the algorithm!
And finally…
BABES LEAVING SOCIAL MEDIA
You know I absolutely love to see more and more folks interrogating social media, and of course I bookmark it every time I clock it. This section is where I share those pieces for boosts of encouragement to make changes you might be desiring. This month I’m also including pieces on leaving Amazon, Google, and Spotify!
