🔗 CLICK THRU 012 : July 2025
be the algorithm you want to see in the world
Welcome to our social-media-free-online-biz-and-marketing links digest AKA the CLICK THRU!
As always, this is a choose-your-own-adventure sort of endeavor, so you’re invited to dip your toe in one link at a time, dive into the deep end and open them all at once, or just hang out in the splash zone of the comments and see what surfaces there.
Please remember that I don’t necessarily know the folks who create the things I link to, and I definitely don’t endorse every single thing that every single person I mention writes, says, or shares.
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WHAT’S UP WITH SOCIAL MEDIA & BIG TECH
🚨 I’m definitely alarmed by this news that Meta may be training its AI on private photos from our camera rolls…
🤖 YouTube and Meta are cracking down on “unoriginal” content as AI slop floods their platforms.
📺 Speaking of AI Slop, John Oliver had a great segment on it recently.
🎶 And the AI slop isn’t just for Youtube or Meta, it’s also taking over Spotify.
✏️ For all the Substackers among us, it might be helpful to note that their investors want them to consider ads on the platform.
🏭 I always appreciate kyla scanlon’s reporting, and this essay on our extractive economy is definitely worth reading.
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ONLINE BIZ & CONTENT CREATION
💜 Since I shared so much AI news above, it feels important to counter that with this essay on loving people more than machines.
🎶 And I loved this No AI Lo-Fi mix, where the artists explicitly ask us to support human creativity.
📩 Please let me invite you to be your own algorithm.
⚡️ I keep thinking about this piece on the rise of the designer as influencer.
🎨 Relatedly: more brands are becoming their own influencers.
📍 Great thoughts from PHONE TIME on if your Instagram grid still matters.
📲 If you (like me) are resisting the pivot to video, this piece is for you.
🧠 As someone who could never stick with a second brain system, I felt so much relief watching this video.
🫂 For anybody else out there preparing to launch, I highly recommend reading this list from Jen Carrington.
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And finally…
BABES LEAVING SOCIAL MEDIA
You know I absolutely love to see more and more folks interrogating social media, and of course I bookmark it every time I clock it. This section is where I share those pieces for boosts of encouragement to make changes you might be desiring.
🎶 First up for inspiration: I love this list of 50 ways to market your music off social media from Sophie of Open Chord!
🎤 And relatedly: Hearing Time quit Spotify, and I loved reading about it.
💜 Then an essay from Rae Serafina Barker on leaving Facebook, and great advice from Deedi Reads on exiting the Kindle ecosystem!
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