🦖 The Tyranny of the Niche
A permission slip to embrace your multiplicity & never niche down
EPISODE PREVIEW
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Today I’m answering a few questions that have been coming my way a lot lately, including:
🤔 Should I niche down?
🧐 Does my business need a signature offer?
🙃 Will I be more successful if I just do one thing?
I have … a lot of feelings … about the advice that every business needs a super specific niche. So if you’ve ever felt like you were doing “too much” or “people just don’t get it” or “maybe I need to scrap all this and commit to one thing,” then please join me for half an hour as I reflect on:
- The rise and fall of the “10k Signature Offer”
- What it means to “niche down” & why this advice is so widespread
- Why creative people NEED multiplicity & how to embrace it in your business
- Examples of how to blend many interests & offerings into one online presence
- How to create a business that’s “a meal of all sides” instead of just one main course
Links from the episode: The One Ring | Escaping the Attention Economy — Resonance Over Reach with Jay Acunzo | Softer Sounds new “shows” page | The Interweb
