🔗 CLICK THRU 010 : May 2025
We don't need more metrics or AI "innovations"
Welcome to our social-media-free-online-biz-and-marketing links digest AKA the CLICK THRU!
This month’s round-up is free for everyone, as I celebrate our recent milestone of reaching 1000 subscribers & 100 paying members. 🎉
As always, this is a choose-your-own-adventure endeavor. So you’re invited to dip your toe in one link at a time, dive into the deep end and open them all at once, or just hang out in the splash zone of the comments and see what surfaces there.
Please remember that I don’t necessarily know the folks who create the things I link to, and I definitely don’t endorse every single thing that every single person I mention writes, says, or shares.
But before we get to today’s links, I want to share a new class I’m teaching that was inspired by the May Biz Forecast! ⤵️
How to Run Your Creative Business During a Recession (or any slow time)
A 90-minute class + community brainstorm for calming our minds, simplifying our expenses + reimagining our offerings as we navigate challenging times in small business
This class is now available for all paid supporters in the Clubhouse right here 💖
Amelia Hruby, PhD
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OK on to our tenth CLICK THRU + I’ll see you in the comments!
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WHAT’S UP WITH SOCIAL MEDIA & BIG TECH
♻️ This month Spotify announced they’re launching play counts on podcasts (and then sort of rolled it back). But that announcement led me down a rabbit hole on the history of Spotify which took me to this NYT piece from 2011. Wow how times have changed.
🧃 Thanks to a court injunction, Apple now has to allow external purchases! Great news for all of us! Now here’s to hoping their appeal fails.
💭 I haven’t seen reporting on this since last fall, but is anyone else worried about OpenAI’s transcription hallucinations?
🛍️ Also on the topic of AI: you’ll soon be able to shop inside ChatGPT.
🤖 And once more on the topic of AI, I just do not want this.
🎬 Even Netflix wants to be social media now!
🤔 2025 has me revisiting this essay from Defector: Is It Possible To Create Anticapitalist Work On Social Media?
💔 I love seeing nuanced takes on breaking up with Amazon like this one. (If you also love seeing things like this, you’ll love last week’s Off the Grid episode!)
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ONLINE BIZ & CONTENT CREATION
🎧 An evergreen read from Simone Seol on how to create content without adding to the noise.
📋 May I offer you this list of 100 things you can do on your personal website?
📝 And maybe you want to start a blog this year like Lex Roman?
🥶 ICYMI — a popular Substacker recently encountered a glitch that deleted her emails, archive, and entire subscriber list. Learn more about what happened & how to avoid this fate for yourself. (h/t to Stephanie Graham (she/her) 🪩 for this link)
🧲 My friend Taylor Elyse Morrison has me thinking about magnetism this year.
🎙️ She also inspired me to record a new FREE class for Softer Sounds: 5 Ways to Make Your Podcast More Magnetic!
🧑🍳 OK this isn’t about online biz, but reading it made me wonder how anyone ever opens an IRL biz. (h/t Caro Griffin for the link)
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And finally…
BABES LEAVING SOCIAL MEDIA
You know I absolutely love to see more and more folks interrogating social media, and of course I bookmark it every time I clock it. This section is where I share those pieces for boosts of encouragement to make changes you might be desiring.
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OK that’s it for CLICK THRU 010, my friends!
I can’t wait to see you in the comments. xoxo, Amelia
P.S. Last week I was also the first guest on Becky Mollenkamp’s new podcast Assigned Reading!
We discussed the essay “Abolition Can Mend Our Democracy” by Angela Y. Davis, and together we explored:
- What carceral logic is (and how it shows up in everything from schools to diet culture)
- My personal journey with abolition, including becoming a prison pen pal
- The roles of somatics, spirituality, and forgiveness in imagining something better
