🌀 Marketing Portals Away From Social Media

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Welcome, welcome, everyone.

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So I'm going to have a presentation that I'll share in just a moment,

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but just to invite everyone in and give you perhaps the lay of the land for what

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we're going to do today,

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we will start with,

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I'll introduce myself a little more.

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I will have a few reflection questions or invitations for you to share in the chat so we can kind of

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learn more about why we're all here today.

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And then I will guide us in a very brief sort of clearing exercise.

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We'll take some deep breaths together.

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We'll let go of some of the sticky feelings we may have around social media.

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And then I have a brief lecture around about creative marketing cycles and many,

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many different possibilities for marketing away from social media.

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And I will share a bunch of ideas and then offer some suggestions.

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And I plan at the end to have a lot of time for Q&A because I've discovered that

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there is no one size fits all approach to marketing.

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And I think part of the way I can serve those of you who came live today is to

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answer your questions about your businesses,

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not some like mine.

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imaginary business I made up to use for this workshop.

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So that's how we'll spend our time today.

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I want to invite you to make yourself comfortable,

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to consider if there's anything else that you need or would like.

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I welcome cameras on,

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cameras off,

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hang out in the chat,

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like blow up the chat,

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never once be in the chat.

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It's all up to you.

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This is, I always like to say that my spaces are low stakes, high permission spaces.

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You can do whatever you need and want to do.

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And the stakes are pretty low here.

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We're like hanging out to talk about social media and marketing.

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We can release any pressure that we're putting on ourselves for this session or to

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show up in a certain way or to take a certain thing away from it.

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So.

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With all of that shared, I'm going to share my presentation and we will go ahead and ease on in.

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And just so you know, I welcome interruptions.

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I will be monitoring the chat.

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I have my moon and Gemini and Venus.

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I am a chatty person.

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But if you have questions, please drop them in.

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And then again, there will be ample time for Q&A at the end as well.

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So

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Let's go ahead and let me share my screen.

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So welcome to Marketing Portals Away From Social Media.

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I am Amelia Hruby.

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I am the founder and executive producer of Softer Sounds Podcast Studio.

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We create purposeful, powerful shows for women and non-binary entrepreneurs and creatives.

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We edit the 12th House Podcast for Holisticism and many other shows you might have

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heard of or encountered in your time in the intuitive business space.

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And today I'm really arriving here more in my capacity as the host of Off the Grid podcast,

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which is my show about leaving social media without losing all your clients.

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I left social media over three years ago after having kind of grown a platform as a micro influencer.

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I got a book deal.

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I sold my book.

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I sold some courses and I realized that like it was really not Instagram

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specifically was really misaligned for me.

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And so I left.

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I launched my podcast studio with no social media.

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And in the past three years,

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it's grown to be certainly like a six-figure business with a great client roster

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and a lot of cool stuff going on.

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So I talk about all of that on Off The Grid podcast.

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And I also run a community or membership community called The Interweb,

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where I've worked with dozens and dozens and dozens of small business owners who

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want to leave social media,

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have left social media,

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or are just reimagining how it fits into their business and

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And we've developed creative marketing plans and experiments to help them grow and share their work.

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So I've been in this practice for a few years now,

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and I'm really excited to share with you today a lot of the things that I've learned.

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And I'll just start out by giving away the whole thing at the beginning,

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which is that I very strongly believe that you do not have to be on social media to

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have a successful creative business.

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If you are on social media, I embrace that for you.

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But I'm guessing you came to this workshop because something about it isn't feeling great.

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And so we're going to begin by unpacking that a little bit together.

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So I have a few questions.

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I just really want to invite you to see if I can get my presentation.

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Here we go.

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To open with.

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And I'd love to have you share in the chat.

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Take a moment.

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Think about these questions.

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I want to begin with like, why did you arrive here today?

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Why come to this?

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What's leading you to question social media right now?

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Why are you interested in this away piece?

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If we're marketing away from social media, what does that mean to you?

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I think there are some of us who are like,

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this feels bad and I don't want to sit in the bad feelings anymore.

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And for other people, it's like, well, it's just not effective.

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So I need a better solution.

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And for a lot of us, it's both right, it feels bad, and it doesn't work.

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And so I think if we kind of get that clarity of like, wow, this feels bad, and it's not working.

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It's like, why am I here?

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Right?

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Like, what are you doing it for if you feel both of those things?

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And for me, that was a big part of my journey leaving social media as I was like, this feels bad.

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And for me, like, didn't really sell my book anyway.

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So I'm gonna get out of here.

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Like, I'm gonna do something else.

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So I want to take a moment just to clear some of this, these big feelings that come up, right?

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I find that for many of us,

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like our frustration with social media is very visceral and brings up a lot of

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For me, it feels like frustration.

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For other people, it can feel like anger.

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It can feel like disillusionment.

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It can feel like sadness.

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It can feel so many different ways.

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So I would like to guide us just briefly in three deep breaths.

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And then we're going to take a big stretch together to kind of

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expand our bodies before we expand our possibilities.

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So if you are somewhere where it feels comfortable and safe,

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I'm going to invite you to close your eyes,

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soften your gaze.

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If that doesn't feel good, you can be however you'd like.

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And we're just going to begin by releasing anything we're holding on to with an exhale.

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letting the air go.

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When you're ready, you can inhale, feeling the breath enter your body and letting it go in your own time.

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There's no need to alter the pace of your breath here.

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So you can inhale again whenever you're ready.

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And exhale in your own time.

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And take one more breath, however feels good to you.

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Now you can either leave your eyes closed or open them,

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but I'm going to invite you to take your arms and reach them overhead really high.

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See if you can stretch a little bit,

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feel your spine expand,

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and then take them down to the sides or take a big stretch one way,

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whatever feels good,

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just to make your body a little bit bigger right now.

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If you don't have the space to do this, you can take another deep breath and feel your lungs expand.

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Just take a moment to be bigger than you were before we started this.

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And now that we've done that,

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I'm going to invite you to receive some thoughts,

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feelings,

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reflections I have on marketing.

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So when I think about marketing, I think of the creative marketing cycle.

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This is not something I invented.

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People talk about marketing,

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a three-part marketing framework in many places,

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but I want to ground our conversation here today.

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So for me, the creative marketing cycle has three parts.

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As business owners, artists, creators, people sharing our work in the world, we

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We need to grow our audience.

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We need new people to learn about us.

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That's what growing our audience means, getting in front of and connecting with new people.

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We need to nurture our community,

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which is deepening and strengthening the relationships with the people who we

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already know,

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who know about our work.

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And we need to sell our offerings.

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So I'm assuming here that everyone either has or aspires to have a business, will be selling something.

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And that's a part of this marketing cycle.

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It's included here because I find that in my work with people,

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we can often get kind of stuck in growing our audience or in nurturing our community.

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And we may feel hesitant about selling, but that's a part of it.

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And the reason I put this recycling symbol here is because it is a cycle.

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We are doing these things all the time and they feed each other, right?

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We meet new people.

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We grow our audience.

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They come into our community and we nurture those relationships.

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And then as makes sense and is aligned, we sell to them and they become our clients or customers.

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And then often they introduce us to new people and that leads us back to growth.

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And, you know, ideally this is very regenerative, cooperative, and it flows.

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That's the creative marketing cycle in brief.

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Now,

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one of the struggles with social media,

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in my opinion,

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is that on social media,

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we are growing,

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nurturing,

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and selling in the same place at the same time.

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And as this slide shares, it all gets really like on top of each other.

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You can't really distinguish what's happening.

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On top of this overlap,

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we also have the fact,

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right,

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that on social media,

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our audience is often full of our friends,

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our family members,

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our past clients,

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people who've never heard of us before,

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bots,

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like all of these random followers that are also on top of each other.

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And it's really hard to grow, nurture, and sell because those are different communities of people.

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They're people you're just meeting, people you are wanting to know better, and people who are all in.

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all in the same place.

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And we're trying to do all of this for all of them at the same time.

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And I find that this is why we can get so quickly burned out and confused on social media.

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Let alone,

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right,

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the fact that there is an algorithm,

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the apps are always changing what they expect of us,

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like all of that is also happening.

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But even if we go into it as our most like sovereign,

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smart selves,

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it's still really challenging,

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even for the best marketers out there to grow,

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nurture and sell all at the same time in one location.

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it's a really hard task.

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It's like a really hard ask of ourselves and our businesses to do this on social media.

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And I think that's why for a lot of us, we either just quit or it doesn't work.

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And so what I want to kind of invite or empower us to do today is to pull those

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things out again,

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to start to think of growing,

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nurturing,

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and selling again as a

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phases of the cycle.

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We can think of it seasonally.

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I often think of this as like we grow in the spring,

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we nurture in the summer,

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we sell when we harvest in the fall,

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right?

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We can have that sort of approach to it.

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You can take an elemental approach to this.

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There are so many ways to think about these things,

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but what I'm going to try to do today is help us just pull these marketing phases

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back apart and

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so that we can have more clarity in our marketing efforts.

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And to me,

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in my experience,

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clarity,

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alignment,

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and resonance are what have always brought success to my business and the

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businesses that I've worked with.

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So if we can be really clear in how we're marketing, if we can have our

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channels, messages and strategies aligned.

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And if we can really focus on that resonance with the right people, then it feels like magic.

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But like the things sell,

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the people keep showing up,

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we're able to like run a profitable,

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sustainable business.

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And so I think all of that starts with

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pulling this again back apart, getting back into this cycle instead of collapsing it all.

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And I just want to say,

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part of the reason we collapse it all is it's really appealing to be like,

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great,

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I can just go to one place and do one thing and that's it.

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Some of you might hear what I have to say today and be like, Amelia, I don't want to do all this stuff.

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No thanks.

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I don't want to have to think about different strategies to grow, to nurture, to sell.

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It can feel like more

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But I think what we have to remember is I just keep making this triangular motion.

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Like it's in flow.

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It's not that you're doing everything all at once,

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but you're finding that sequence and that alignment for yourself.

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And I have found that that helps me stay grounded and centered in my work and in my marketing.

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And then I connect with more people from that place.

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So what I'm going to do next is I'm going to talk a little bit more about each phase,

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and I'm going to list a bunch of examples of things that do this work,

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strategies or channels you can use for that phase of the creative marketing cycle.

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I will be clear with this slide up, I am not saying you should do all of these things.

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I may be saying you should pick one for each phase.

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Please do not walk away from this saying that Amelia told you that you need to go

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do SEO,

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lead magnets,

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partnerships,

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guests on podcasts,

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teaching memberships,

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flyers,

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summits,

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and ads right now.

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Absolutely not.

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This is like a lifetime's worth of business work, honestly.

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But what I want you to see is that there are so many options and none of them are social media.

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And there are so many ways that we can grow our audience in this instance.

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And how do we choose?

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Well, I like to see what do I feel called to do and what seems aligned with my skills.

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So let me talk briefly, like I'm gonna get like a 30 second, maybe 60 second blurb for each one of these.

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And I would invite you to just kind of listen and notice if there are one or two

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that you're like,

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yeah,

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that feels interesting right now.

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rather than like frantically taking notes on each one.

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I can answer questions at the end if you have specific questions,

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but just kind of inviting you to tune in to what's feeling exciting or fun or

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joyful or powerful to you in this moment.

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So when we're in the grow phase,

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we are growing our audience,

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which means getting our work in front of new people.

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So here are some ways that I've seen be really successful for that.

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I think I've done all of these at some point in my business and had clients do them even more.

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So one growth strategy is SEO, search engine optimization.

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So this is where you set up your website and or create blog posts on your website

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that speak to specific search queries.

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And then as people search those things,

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particularly on Google,

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you work to make sure that your page is surfacing for that.

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So these, you know, random people on the internet who search that will find you.

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Now,

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If you know anything about SEO,

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you might know that right now there are a lot of questions about this because the

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implementation of AI overviews and things like that are shifting how people search

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and whether or not they click through.

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That's true.

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You know, and also SEO is not a great strategy.

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If you're like, I need new people tomorrow, this takes 6, 12, 18 months to get going.

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So this is a slow growth strategy.

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The nice thing about it is it can be kind of one and done.

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It's like you make the post and you like let it cook.

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And you like kind of change every so often.

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When I started up my business three years ago, I did a bunch of this work.

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And I would say just now, some of them have really gotten cooking.

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And I'm finally seeing these blog posts like start to more consistently bring in,

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I mean,

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honestly,

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not even huge numbers,

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but like 10,

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20,

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50 new email subscribers a month or a quarter,

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right?

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So

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That's SEO.

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One option for growing.

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This is great for people who are like, I am magical on the internet.

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That is how I want to work.

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SEO might be your superpower.

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And I'm a great writer.

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That's another important factor here.

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Another way to grow your audience is with lead magnets.

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So this means that you offer a free,

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generous resource of some kind in exchange for someone's email address.

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And then typically you give them that free resource and

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via email and now they're on your mailing list.

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So that's another way you can do this.

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Partnerships are a great way to grow your audience.

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So connecting with other people who have similar ideal clients as you and sharing your work.

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That's kind of what this is, or maybe like this is a summit, right?

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So you have sort of ways that you are cross promoting each other so that you get in front of new people.

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Guesting on podcasts is a really great strategy for this.

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It's a way that people are kind of putting you in front of their audience and

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asking you questions and letting people get to know you.

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Teaching and memberships can be a great way to grow your audience.

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Again,

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people are about like someone's vouching for you,

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putting you in front of their community,

(00:18:28.754):
letting you do your thing.

(00:18:31.075):
If you're more of an IRL person, I love flyers.

(00:18:34.837):
I love yard signs.

(00:18:36.058):
I love stickers.

(00:18:36.998):
I have used all of these with success in my business or business ventures at various times.

(00:18:42.361):
So love that as a strategy.

(00:18:47.250):
Summits would be something similar to this,

(00:18:49.931):
but we're seeing a lot of online summits where you have a bunch of people do talks

(00:18:55.534):
together and then share it with their audiences,

(00:18:58.015):
again,

(00:18:58.295):
as a sort of cross-promotional effort.

(00:19:00.296):
And then you can also grow through ads.

(00:19:01.897):
So there are different types of ads.

(00:19:03.698):
I do newsletter ads and podcast ads because I like to work directly with creators.

(00:19:08.980):
You can also, of course, there are paid ads on Google, on LinkedIn, on Twitter.

(00:19:13.683):
Instagram and Facebook with meta, all of that.

(00:19:16.266):
That's not really my game, but that's another way to grow your audience, get in front of new people.

(00:19:22.212):
Again,

(00:19:22.632):
these are just meant to be kind of a menu of ways that you might get your work in

(00:19:27.477):
front of new people,

(00:19:29.359):
because we need that for our businesses to grow and for it to continue selling and

(00:19:34.665):
making sales.

(00:19:37.199):
Are there any of these growth strategies that people are like, I love this.

(00:19:40.720):
I already do it.

(00:19:41.560):
Or I want to do this.

(00:19:43.260):
Or even like, I hated this.

(00:19:44.961):
It never worked for me.

(00:19:46.001):
Would you share in the chat?

(00:19:46.941):
I'd love to know.

(00:19:47.942):
How are you kind of growing your audience?

(00:19:49.842):
Or what are you interested in doing to grow your audience?

(00:19:53.203):
Teaching and memberships and working on SEO.

(00:19:55.483):
Interested in guesting on more podcasts.

(00:19:58.533):
More SEO.

(00:19:59.233):
I'm definitely like a slow growth, Capricorn rising kind of person.

(00:20:05.357):
And I will say like some of,

(00:20:06.918):
again,

(00:20:07.558):
when I think about what to choose here,

(00:20:09.280):
there are a bunch of just different like levers to consider.

(00:20:12.001):
One of those is like, how fast do you need to make money?

(00:20:15.503):
Because again, like if you need to make money tomorrow, SEO is maybe not going to do that for you.

(00:20:20.346):
You might actually want to work on like a partnership or teach at a membership where you're getting...

(00:20:28.266):
more immediate exposure to people and more depth of exposure in that or connection.

(00:20:33.692):
We could say instead of exposure.

(00:20:34.893):
Um,

(00:20:37.455):
but if you're like,

(00:20:38.717):
I'm trying to build this business for the longterm,

(00:20:40.859):
maybe what you do is focus on those slower growth methods.

(00:20:44.062):
Google has been sending me some clients lately.

(00:20:45.824):
So I'd like to lean into SEO.

(00:20:47.365):
Yeah.

(00:20:49.728):
Um,

(00:20:50.675):
On my podcast, we also did an episode on SEO with Emily Gertenbach.

(00:20:54.498):
So you can find that.

(00:20:55.299):
I'll talk about that at the end.

(00:20:57.641):
I agree.

(00:20:58.321):
SEO can feel overwhelming.

(00:21:00.563):
There's like a lot.

(00:21:02.624):
My like 30 seconds on that is that the best thing to focus on for SEO is finding

(00:21:09.230):
the right search queries.

(00:21:10.531):
What are people actually searching and how can you show up for that?

(00:21:14.233):
And then...

(00:21:15.350):
putting headings in your blog posts.

(00:21:17.751):
It's like the two things that I think will work the fastest for you.

(00:21:21.013):
So that's basically what I focused on with SEO.

(00:21:24.295):
And get niche about it.

(00:21:25.476):
So I work with SEO for my podcast studio, Softer Sounds.

(00:21:29.438):
And my blog posts on like how to start a podcast gets no traction because there's like a million people

(00:21:35.041):
bigger companies out there supporting that.

(00:21:37.544):
But my blog post on the eight best free Canva templates for your podcast art does

(00:21:41.748):
pretty well because there's a lot less,

(00:21:43.809):
but there are many fewer people talking about that.

(00:21:46.732):
And so it shows up in search better and it's much more specific.

(00:21:50.055):
So I think that that is also a way to basically,

(00:21:53.779):
again,

(00:21:53.959):
we're just trying to get ourselves in front of new people and

(00:21:58.678):
SEO is a way to get ourselves in front of new people with search intent,

(00:22:02.260):
but guesting on podcasts,

(00:22:03.480):
teaching and memberships is a way to get ourselves in front of new people who have

(00:22:07.082):
already been like gathered and qualified in some way by these other folks.

(00:22:10.943):
So that can be really a great strategy.

(00:22:13.024):
Okay.

(00:22:13.584):
Let's talk about, let's move on from growth.

(00:22:17.406):
So these are again,

(00:22:18.246):
all ways we've talked about to get in front of new people,

(00:22:22.548):
bigger,

(00:22:22.848):
grow your audience perhaps.

(00:22:24.500):
bring new people into your world and your work.

(00:22:26.941):
Now let's talk about nurturing the folks who already know about you.

(00:22:30.542):
So once people learn about you and they say like,

(00:22:34.944):
okay,

(00:22:35.244):
I would like to hear a little more,

(00:22:37.025):
we wanna give them possibilities to get to know you better.

(00:22:40.126):
Because typically all of this maps, again, it's kind of the journey toward the sale for business owners.

(00:22:45.529):
So they need to hear about you first and they need to get to know you and then you

(00:22:48.950):
need to help them decide to purchase from you.

(00:22:51.571):
So now we're in the getting to,

(00:22:54.088):
know you or like you phase.

(00:22:56.249):
So I think a newsletter is a great way to do this.

(00:22:58.510):
A lot of people think a newsletter is an audience growth strategy,

(00:23:02.051):
but I think if you're doing a weekly or monthly newsletter,

(00:23:04.872):
that's a nurturing strategy.

(00:23:06.633):
It's a way of staying connected.

(00:23:09.114):
Similarly,

(00:23:09.714):
a nurture sequence,

(00:23:10.695):
like a welcome email or a series of welcome emails,

(00:23:13.416):
that's a way,

(00:23:14.136):
like when somebody says,

(00:23:15.216):
I'm intrigued,

(00:23:16.057):
that's a way to get them really interested and excited pretty fast.

(00:23:19.578):
So if you have a

(00:23:22.459):
writing a really fun welcome email or a whole,

(00:23:25.264):
if you have a business,

(00:23:26.105):
like a whole nurture sequence that kind of walks people through what you do,

(00:23:29.210):
how you support them,

(00:23:30.372):
etc.

(00:23:32.236):
If email is not your thing, there are other ways we can do this.

(00:23:35.338):
I love seeing folks offer like office hours,

(00:23:37.960):
like just showing up on Zoom for an hour,

(00:23:40.002):
being available,

(00:23:41.243):
answering questions.

(00:23:42.804):
You can also do this with like a free workshop.

(00:23:44.705):
If you're like showing up and letting people ask me anything is a nightmare to me,

(00:23:49.088):
then offer a workshop where you kind of guide the experience and you walk people

(00:23:53.271):
through something.

(00:23:54.012):
I think having your own podcast is a nurture tool.

(00:23:58.695):
I think, you know, you might when somebody first learns about it, maybe it's growth.

(00:24:02.620):
But if they're going to stick with you for episodes over time, they're getting to know you.

(00:24:06.545):
They're getting to trust you.

(00:24:07.746):
That's really nurturing that relationship.

(00:24:11.883):
having your own online community or being active in other online communities.

(00:24:16.566):
When I first launched my business, I was very active in the Holisticism Hub and the North Node.

(00:24:21.708):
And I met a lot of people who helped me grow what I was doing.

(00:24:24.730):
So I think that's a great way to nurture.

(00:24:27.151):
And again, it doesn't mean you have to start your own thing.

(00:24:29.072):
Like go where the people are and

(00:24:32.725):
be like a genuine, excited human there, right?

(00:24:35.026):
Don't just show up to be like, here's my thing, buy my thing, take my thing.

(00:24:37.608):
Like be there to be excited about what they're doing, to get to know them.

(00:24:41.290):
And over time, those relationships I find will really like bring so much into your work and your life.

(00:24:48.719):
I've seen some really cool case studies that do great nurturing work and that kind

(00:24:53.181):
of bring people through your process or help them get to know your work better.

(00:24:56.442):
I think that IRL gatherings can be a great way to nurture community.

(00:25:00.704):
I see a lot of people kind of getting off the internet and back into physical spaces together.

(00:25:06.926):
I think that will,

(00:25:08.947):
you know,

(00:25:09.607):
whether or not you're comfortable or want to do that will depend on many,

(00:25:12.669):
many factors.

(00:25:14.025):
But if you feel called, I've seen a lot of retreats reopening and things like that that are happening.

(00:25:19.786):
These are all ways that you can nurture the people who are paying attention.

(00:25:24.807):
I'm sure there's many more.

(00:25:27.468):
Something I see a lot of that I'll just flag here is I find there are kind of two camps in these phases.

(00:25:33.609):
There are the people who grow, grow, grow, grow, grow, grow, and forget to nurture.

(00:25:37.630):
And those folks...

(00:25:40.450):
often are on social media because it's been sold to us as a growth platform, right?

(00:25:44.632):
It's like, let me try to go viral.

(00:25:46.073):
Like I am all in on growth and that's okay.

(00:25:49.995):
But it becomes problematic for your business if you're just growing and you're

(00:25:53.696):
never doing any of this stuff to circle back,

(00:25:55.817):
to bring them in,

(00:25:56.558):
to get them closer to a sale.

(00:25:58.159):
Like it doesn't actually do your business much good to grow an audience into

(00:26:01.720):
infinity if you're not also maintaining and deepening those connections and selling

(00:26:06.443):
to them.

(00:26:07.683):
Similarly,

(00:26:08.323):
I work with a lot of folks who are great at nurturing,

(00:26:10.824):
like they love people,

(00:26:11.964):
they love their community.

(00:26:13.444):
They have a newsletter and a podcast and an online community,

(00:26:16.645):
and they do a free workshop every quarter,

(00:26:19.306):
but they're never getting their work in front of new people.

(00:26:21.946):
And so at a certain point,

(00:26:24.007):
those people have already bought from you and they're bought in and you need new people.

(00:26:27.828):
If you want to continue making money in your business,

(00:26:29.868):
if you want it to be profitable in a longer term way.

(00:26:32.952):
And so we need both basically is all I'm trying to say.

(00:26:36.395):
And if you would identify as one of, I was always a nurture person.

(00:26:39.497):
I was like, I, I just want to write my newsletter and I want to make a lot of money.

(00:26:45.561):
Honestly, that's kind of my life.

(00:26:48.163):
Um, but that didn't work.

(00:26:49.084):
I had to actually get in front of new people.

(00:26:51.205):
Um,

(00:26:52.566):
And I will also offer here that this stuff can also break these molds.

(00:26:56.048):
Again, these are just ideas.

(00:26:58.350):
My podcast is a great growth tool, actually, for my business.

(00:27:02.512):
It's grow and nurture.

(00:27:03.893):
It does both.

(00:27:05.534):
For you,

(00:27:06.174):
it may be that your newsletter is a fantastic growth tool and you actually use a

(00:27:11.057):
lead magnet as a nurture sequence,

(00:27:12.578):
whatever.

(00:27:13.578):
You get to make it up.

(00:27:14.719):
I'm just giving you some options.

(00:27:16.139):
So let me pause there and say,

(00:27:18.480):
I'd love to hear from in the chat,

(00:27:20.200):
like how are folks nurturing your community and your business?

(00:27:23.601):
How are you bringing people in closer once they hear about you?

(00:27:27.782):
Are you doing any of these things or other things?

(00:27:31.363):
Newsletter and podcast, sometimes workshops, super random, occasional email newsletter.

(00:27:36.184):
Newsletter and podcast, but I fell off.

(00:27:41.328):
I've just learned from you that I've been stuck in the growth phase for years.

(00:27:45.330):
That's okay.

(00:27:46.171):
The great news about that is now you got all these people and you can start nurturing them.

(00:27:51.813):
And what can be nice about once you've like grown an audience and you nurture them,

(00:27:56.476):
if you've got them nurtured,

(00:27:57.636):
once you sell,

(00:27:58.417):
they're like ready to go.

(00:28:00.078):
Now that doesn't work every time.

(00:28:01.779):
You can't,

(00:28:02.639):
I'm not necessarily saying you should like grow and nurture your audience for five

(00:28:05.420):
years and then sell.

(00:28:06.521):
That's a long-term business cycle.

(00:28:09.823):
But yeah,

(00:28:11.896):
Just different ways to work through and combine these phases.

(00:28:15.497):
So I'm a big fan of choosing a strategy that aligns with the energy and the skills

(00:28:21.959):
that you have and running with that.

(00:28:25.020):
For Off the Grid, my podcast, I have a weekly podcast and we send an email every Wednesday.

(00:28:29.682):
It's like a newsletter.

(00:28:31.162):
I put the show notes in an email and write a little blurb and send it out.

(00:28:34.223):
It's not a whole other newsletter in addition to the podcast because...

(00:28:39.895):
I run a whole other business.

(00:28:40.895):
I don't have time for that.

(00:28:43.356):
So let's go to our last phase of the creative marketing cycle, sell.

(00:28:49.719):
So as I said in the beginning, I often find that this can bring up the most feelings for people.

(00:28:57.022):
We have a lot of feelings wrapped up around what we think sales is.

(00:29:00.303):
And we have these

(00:29:04.011):
cultural archetypes around like the used car salesman that make us think sales is

(00:29:08.693):
something manipulative,

(00:29:09.854):
coercive,

(00:29:12.135):
and a little skeezy.

(00:29:14.036):
But it doesn't have to be that way.

(00:29:16.337):
I think that selling this phase of the creative marketing cycle is about offering

(00:29:22.019):
opportunities for people to purchase from you and helping them discern if what

(00:29:27.642):
you're selling is right for them right now.

(00:29:30.658):
And for me,

(00:29:32.399):
that doesn't happen through like false urgency or like manipulative expiring

(00:29:40.162):
bonuses or other things that we might see people use in the online business space.

(00:29:44.764):
But I find that people need handholding.

(00:29:47.285):
I need handholding, right?

(00:29:48.606):
If someone's selling a coaching program,

(00:29:50.427):
I would like them to kind of hold my hand and walk me through making that decision.

(00:29:54.288):
And I think that's what selling is about.

(00:29:56.935):
And as a business owner,

(00:29:58.276):
our job is to do that with our integrity and to cultivate the energetic sovereignty

(00:30:04.741):
necessary to be okay if they decide this isn't for them.

(00:30:09.044):
So even if we're like holding their hand and walking them down this path,

(00:30:11.846):
at any point they can let go and we can say like,

(00:30:14.167):
okay,

(00:30:14.367):
great,

(00:30:14.888):
maybe another time.

(00:30:15.888):
And like,

(00:30:16.809):
That can be really hard.

(00:30:18.870):
I say it like it's easy, right?

(00:30:20.011):
It feels like rejection for me.

(00:30:22.072):
It can feel really bad when people don't buy from you.

(00:30:25.755):
But that's part of our work as business owners in this part of the creative marketing cycle.

(00:30:31.638):
So what are some ways that we can sell?

(00:30:33.219):
Maybe you're like, Amelia, whatever.

(00:30:34.840):
I'm super pumped to sell.

(00:30:36.081):
Let's do it.

(00:30:37.582):
Here's some ways that we can sell.

(00:30:39.683):
Sales emails, obviously super popular, right?

(00:30:42.305):
We're all selling over email.

(00:30:45.006):
You can offer promotions.

(00:30:46.227):
So by this, promotions can be anything.

(00:30:47.907):
It can be 10% off.

(00:30:48.948):
It can be BOGO.

(00:30:50.489):
That's a whole promotion strategy.

(00:30:52.850):
It can be an expiring bonus.

(00:30:54.371):
It can be time sensitivity.

(00:30:55.691):
There are so many ways to offer a promotion to make a sale.

(00:30:59.773):
You can do a launch.

(00:31:00.754):
A launch is one sales strategy.

(00:31:03.395):
As I said on a recent Off the Grid episode, we don't have to launch, but we can launch.

(00:31:08.097):
Launches are a sales strategy that focuses on like a time-bound sale.

(00:31:13.246):
cycle in which like things something is available for sale and then not available

(00:31:16.687):
for sale and everything you do in between other sales strategies include

(00:31:21.668):
testimonials so gathering and sharing them is social proof you can sell using

(00:31:25.989):
proposals so if you're like a consultant you're not doing this other stuff you're

(00:31:30.009):
not offering promotions or sales emails you are doing sales calls and sending

(00:31:34.170):
proposals and following up and like doing relationship marketing in that way

(00:31:38.171):
Um, referrals is also another great sales strategy.

(00:31:41.172):
You may have, you know, a lot of accountants out there have referral only businesses.

(00:31:45.414):
Like they'll only take clients who are referred and that's how they don't even have to really do sales.

(00:31:49.656):
They're just in demand enough and that works for them.

(00:31:52.577):
Um,

(00:31:53.643):
Podcast producers are not that in demand, so I do a bunch of this other stuff.

(00:31:57.006):
But, you know, there are many ways that we can sell.

(00:31:59.247):
I'm curious, how are you all selling your work?

(00:32:04.351):
So something that's not on here is like wholesale, line sheets, having your own online shop, although...

(00:32:11.198):
having the shop itself isn't necessarily a sales strategy.

(00:32:13.961):
It's like the necessary tech to make the sale.

(00:32:18.084):
But yeah, please share in the chat, how are you selling your work?

(00:32:20.526):
What are you doing to kind of like make that purchase happen in your business?

(00:32:25.511):
How are you supporting a client or customer in making that purchase?

(00:32:29.915):
Sales consultation.

(00:32:30.895):
Yeah.

(00:32:31.536):
Sales calls, discussing how it's going to work.

(00:32:34.439):
Word of mouth is the best.

(00:32:35.620):
Occasional sales emails.

(00:32:38.288):
I like to do more sharing about what I'm offering with incentives.

(00:32:41.009):
So that I think is like really lightweight way to do sales that can feel pretty easy.

(00:32:45.111):
It's like a light lift for us, right?

(00:32:47.472):
And I've done this as well.

(00:32:48.573):
So for instance,

(00:32:49.633):
with the interweb membership,

(00:32:51.454):
I think twice this year,

(00:32:52.575):
I was like,

(00:32:53.895):
I'm just going to make it 10% off and put a coupon code and three emails and see if

(00:32:58.117):
that helps people opt in right now.

(00:33:00.278):
And it did, it worked.

(00:33:01.198):
One time it worked, the other time it didn't really.

(00:33:03.540):
So, you know, it just depends.

(00:33:05.540):
We have to try it out.

(00:33:07.230):
But what I didn't want to do is like write, you know, I didn't want to do a whole launch.

(00:33:10.233):
I didn't want to write like eight emails and time everything and do all of that.

(00:33:13.376):
I just thought maybe if I try out a promotion, I'll make some sales right now.

(00:33:19.142):
If we want to make more sales,

(00:33:21.023):
I think one thing we can do is focus on honing how we're selling to the people who

(00:33:25.107):
are already paying attention.

(00:33:26.809):
The people we've nurtured, like how are we selling to them?

(00:33:29.349):
Are we only ever doing a lightweight promotion and maybe we want to try a launch or

(00:33:33.611):
more of a sales cycle with an already engaged audience?

(00:33:36.972):
Are we just kind of hanging out waiting for referrals,

(00:33:39.033):
but we actually want to go pitch some work that can work really well,

(00:33:42.134):
right?

(00:33:42.394):
I know I saw people earlier who were like, I'm not interested in cold pitching.

(00:33:45.475):
That's there too.

(00:33:47.156):
You get to choose, but I think that...

(00:33:50.302):
selling can happen in many ways.

(00:33:52.483):
But for me, what all of this comes down to are these two things.

(00:33:57.586):
So when we talk about marketing portals away from social media, I think we're cultivating these.

(00:34:02.768):
We're cultivating relationships and we're cultivating what I call internet magic,

(00:34:07.511):
which is like how I combine all the things that I do online that sort of draw

(00:34:11.653):
people into my work.

(00:34:12.873):
So one way to think about this is with your relationships, you go out and make friends.

(00:34:18.236):
I know that sounds really simple.

(00:34:19.297):
Some people are like,

(00:34:21.075):
I hate you, Amelia.

(00:34:21.896):
Is that easy for you?

(00:34:22.696):
No.

(00:34:23.777):
Making friends is hard.

(00:34:24.857):
I understand.

(00:34:25.958):
I'm going to flip this in a second and you might feel more seen in that version.

(00:34:29.460):
If you're an extrovert like me with a lot of chatty Gemini placements,

(00:34:34.864):
relationships are the part where I just like go make friends.

(00:34:36.945):
I cannot help myself.

(00:34:37.885):
It's just what I do.

(00:34:38.706):
And then with the internet magic,

(00:34:40.867):
I'm like sharing my work online consistently and letting it kind of draw people in.

(00:34:47.062):
This has been,

(00:34:48.623):
again,

(00:34:49.223):
when I,

(00:34:49.603):
this is the overarching framework under which I do all of that other stuff.

(00:34:53.706):
I'm not saying like, it's not a hope, a wish and a prayer.

(00:34:55.927):
I'm not,

(00:34:57.568):
I believe in some forms of manifestation and like to utilize them,

(00:35:00.509):
but I'm also not some,

(00:35:01.490):
I'm way too practical.

(00:35:02.631):
I'm like, again, Capricorn rising.

(00:35:04.391):
I believe in doing the work and that's how I work.

(00:35:08.514):
So for me,

(00:35:09.194):
I go out and make friends and I let the internet be this sort of space where I am

(00:35:13.136):
showing up and receiving things.

(00:35:14.617):
For you, it may actually feel like the exact opposite of this.

(00:35:18.219):
You may use the internet to like push your work out into the world,

(00:35:21.600):
meet people,

(00:35:22.440):
be like exuberant and all over the place.

(00:35:25.042):
And then you cultivate relationships by kind of drawing people in through your work over time.

(00:35:30.464):
But I think being in business, marketing anywhere is about this rhythm.

(00:35:35.606):
It's about how are we putting ourselves out there and how are we calling in what we

(00:35:38.707):
desire and like cultivating that resonance in the process.

(00:35:43.994):
And so.

(00:35:46.212):
I promised you that this workshop was about marketing portals away from social media.

(00:35:50.934):
And I think this is the last kind of piece that I'll,

(00:35:54.035):
I guess there's two more tiny pieces that will go into Q&A.

(00:35:57.696):
So I think a marketing portal is just where we've opened this space.

(00:36:01.097):
We've chosen a channel.

(00:36:02.677):
That's where you're showing up.

(00:36:04.718):
We've cultivated a message.

(00:36:06.479):
That's what you say and how you say it.

(00:36:09.139):
And we have a strategy.

(00:36:10.780):
That's how we direct the flow toward what we want.

(00:36:14.281):
And doing those things together intentionally is how we open this magical marketing portal.

(00:36:20.322):
So with any of the things I've talked about today, we have the creative marketing cycle.

(00:36:24.603):
In any business, you need to know how am I growing my audience?

(00:36:27.663):
How am I nurturing my community?

(00:36:28.984):
How am I making the sale?

(00:36:31.624):
When I first started, I literally sorted all of my marketing efforts into those categories.

(00:36:35.945):
And every quarter I sat down, I was like, how am I growing this quarter?

(00:36:39.086):
How am I nurturing this quarter?

(00:36:40.586):
How am I selling this quarter?

(00:36:42.335):
It was very like clear and intentional.

(00:36:47.062):
But I think I add this piece in because often we might choose a marketing channel.

(00:36:52.009):
Like we might say, I'm going to be on email.

(00:36:55.219):
but we're not clear about our message and we don't have a strategy, right?

(00:36:58.700):
So email itself is not a strategy.

(00:37:01.521):
Email is a channel.

(00:37:02.681):
Similarly, Instagram or TikTok.

(00:37:05.002):
I'm gonna be on TikTok, that's a channel.

(00:37:06.763):
But that doesn't mean you have a message or a strategy.

(00:37:08.723):
What makes it a marketing portal,

(00:37:10.384):
what can get us away from social media is that we have all three of these things.

(00:37:15.085):
So for instance, for me with email,

(00:37:18.459):
I use a lead magnet strategy.

(00:37:21.541):
And my message is all about leaving social media and making that accessible and expansive for people.

(00:37:27.205):
And so that's what I'm always sharing around there.

(00:37:30.087):
The lead magnet is my strategy and I combine it with a weekly email when the podcast is in season.

(00:37:36.372):
But these are the kind of things we're triangulating between.

(00:37:38.674):
And just to wrap us with one more thought,

(00:37:46.638):
I think that it's important that we open our portals with intention.

(00:37:51.201):
I'm not a believer that we have to be everything everywhere all at once,

(00:37:55.384):
as the movie tells us or doesn't tell us.

(00:37:57.626):
Anyway, we don't need to do that.

(00:38:00.346):
I think we should be intentional.

(00:38:01.908):
What do you love to do?

(00:38:03.129):
What are your skills?

(00:38:04.411):
What do other people tell you you do really well?

(00:38:07.514):
Go to those places.

(00:38:09.036):
What do you want from this?

(00:38:10.617):
Do you really want to make more money?

(00:38:11.899):
Do you really want better collaborative partners?

(00:38:14.862):
What do you really want?

(00:38:16.363):
How can you match up your skills and your desires and your marketing?

(00:38:20.660):
And then with all of that intention,

(00:38:23.441):
we also have to hold it lightly and remember that it's all an experiment.

(00:38:26.922):
No one thing is going to magically make your like 10x your business, 1000x your business, whatever.

(00:38:34.725):
Maybe it will,

(00:38:35.665):
but probably not if you're counting on it too and gripping it really hard,

(00:38:39.487):
hoping it will,

(00:38:40.367):
right?

(00:38:41.207):
We have to remember that it's all an experiment.

(00:38:43.268):
I have done so many marketing experiments and sales experiments that failed.

(00:38:47.930):
In fact, the last time I taught a holisticism workshop, it was a great workshop.

(00:38:51.732):
And at the end, I was like, you can do a VIP day with me and it'll be so great.

(00:38:55.213):
And no one booked it.

(00:38:56.413):
Not a single person booked, which is fine.

(00:38:59.355):
It failed.

(00:38:59.795):
It was okay.

(00:39:00.475):
It didn't matter.

(00:39:01.375):
I mean,

(00:39:01.816):
it gave me great information that that was not,

(00:39:04.717):
my audience was not trying to like spend that kind of money with me.

(00:39:07.398):
Cool.

(00:39:07.958):
Great.

(00:39:08.338):
Now I know that.

(00:39:09.779):
So again, open portals intention.

(00:39:12.813):
But remember, it's all an experiment.

(00:39:15.658):
And if you liked what I talked about today, you can hear me talk.

(00:39:22.129):
Maybe my slide will move forward.

(00:39:24.373):
Apparently not.

(00:39:26.555):
I run a podcast called off the grid, leaving social media without losing all your clients.

(00:39:31.120):
And there's literally 75 episodes worth of me talking on there.

(00:39:34.944):
So you can hear a lot more about this.

(00:39:37.146):
If you're new to the show, go back to the beginning.

(00:39:39.509):
The first five episodes are a mini course in how I love social media and

(00:39:44.233):
and how to move through these three phases of the creative marketing cycle.

(00:39:47.935):
And there's a free toolkit that's associated with that.

(00:39:51.116):
So grab the toolkit, go listen to the beginning of the show.

(00:39:54.357):
And then from there, you can just pick episodes that sound fun.

(00:39:56.998):
But I can drop that link in the chat.

(00:40:00.120):
But for now, I'm going to stop my share because I want to have time for questions.

(00:40:06.042):
I did an okay job.

(00:40:06.984):
We have eight minutes for questions.

(00:40:08.846):
Yeah, I'm here to answer all your questions.

(00:40:10.528):
What you got?

(00:40:10.929):
I see a question in the chat.

(00:40:13.653):
Can you say a little more about pitching podcasts?

(00:40:15.896):
Yeah, certainly.

(00:40:16.877):
So I think that...

(00:40:20.674):
Pitching podcasts, like in a very basic way for anyone who's like, what are you even talking about?

(00:40:24.735):
Pitching podcasts is about pitching yourself to be a guest on shows.

(00:40:30.276):
Or if you have a podcast, pitching people to partner with you in some way.

(00:40:33.857):
But typically,

(00:40:34.318):
we're pitching ourselves to be a guest on a show,

(00:40:37.018):
which means we're probably emailing that person and saying something like,

(00:40:40.519):
hey,

(00:40:40.879):
I really love your show.

(00:40:42.560):
And I think I'd be a great guest.

(00:40:44.480):
And I would love to talk about these things.

(00:40:47.261):
And so

(00:40:48.704):
I like pitches that are specific, but open-ended.

(00:40:53.510):
So I find that what I can tell you is some bad pitches I get and some mistakes not to make.

(00:40:59.496):
And everyone has to craft their own kind of perfect pitch for themselves.

(00:41:03):
But I think that some people...

(00:41:06.175):
think that liking your show is enough.

(00:41:07.917):
And they like write you an effusive email about how much they love it.

(00:41:10.299):
And at the end, they're like, I'd love to be a guest.

(00:41:13.061):
And that's nice,

(00:41:14.243):
but it asks the host to do a lot of work to figure out like about what,

(00:41:19.387):
why,

(00:41:19.768):
when,

(00:41:20.148):
what,

(00:41:20.508):
what am I doing here?

(00:41:21.709):
So I think that that's one mistake to avoid.

(00:41:24.852):
Another mistake to avoid is like to show no understanding of what the show is really about.

(00:41:30.077):
So many people pitch me

(00:41:32.119):
So many social media marketers pitch me to be on off the grid.

(00:41:34.960):
And I'm just like,

(00:41:35.560):
you have missed the entire point of the show,

(00:41:37.901):
which is about marketing without social media.

(00:41:42.762):
So that's another piece of it.

(00:41:43.982):
But in terms of how I would structure a pitch, I typically like.

(00:41:50.822):
say something specific about why I love the show,

(00:41:52.923):
introduce myself in brief,

(00:41:55.565):
emphasizing any specific businesses or credentials that I have.

(00:41:59.166):
And then I offer a bulleted list of some things I think we could talk about.

(00:42:02.788):
And I try to make them pretty attention-grabbing or compelling.

(00:42:06.951):
Maybe not clickbaity,

(00:42:08.071):
but this could maybe be a cool title,

(00:42:10.192):
something that's really going to make it easy for the host to say yes and see

(00:42:13.854):
immediately how it fits into

(00:42:15.815):
the types of episodes they create I don't get pitches like that so often but when I

(00:42:20.359):
do they're like an immediate yes what I tend to get a lot more of is people who

(00:42:24.142):
really love the show have a vague idea of what we might talk about but then I then

(00:42:30.186):
I have to decide if I want to do the work to cultivate them into a guest or not so

(00:42:34.970):
I think that's that's kind of my advice on pitching and I

(00:42:38.141):
Okay, let me grab these other two questions real quick.

(00:42:40.864):
Asking for advice for someone who has so many business ideas that aren't

(00:42:44.287):
necessarily related or I don't want them linked.

(00:42:47.209):
Well, I think that...

(00:42:52.705):
I would say I wouldn't know how to answer this without knowing your human design or astrological types.

(00:42:58.410):
Because some people need to do one thing or need to be really careful and focused

(00:43:03.934):
on what they pour their energy into.

(00:43:05.756):
And other people can really do a ton of stuff.

(00:43:08.738):
And actually, that's what fuels them and keeps them motivated and going.

(00:43:12.321):
And so I think that...

(00:43:15.134):
the best thing to do is to like learn about yourself and what works best for you in

(00:43:19.835):
this sort of instance.

(00:43:21.755):
For me, I'm like in the middle.

(00:43:23.216):
Like I like to have a lot of projects on my plate, but I can hit this like wall that's like no more.

(00:43:28.857):
And then when I hit that, I like, then I can burn out and I have problems.

(00:43:31.778):
So I tend to, I think it's just a personal energetics question for each of us.

(00:43:36.959):
I think you can do a lot of different things if you can be like pretty clear about

(00:43:39.819):
who you are as a person and kind of share from your POV.

(00:43:43.779):
I don't know about not wanting them linked.

(00:43:45.280):
Like what I love is I love to see a creator who's got like eight businesses and I

(00:43:48.961):
love to explore all of them.

(00:43:50.922):
And sometimes when somebody is like doing things and I don't even realize they're connected,

(00:43:53.804):
I don't always know how I feel about it.

(00:43:55.864):
Okay, let me grab these last two questions in 60 seconds.

(00:43:58.666):
Best tip for starting in a coaching business,

(00:44:00.727):
just the one thing,

(00:44:01.607):
most effective way to grow audience quicker.

(00:44:03.908):
Best way to start a coaching business,

(00:44:05.229):
talk to every single person you know or want to work with,

(00:44:08.670):
one-on-one relationship marketing all the way.

(00:44:11.223):
That's what I would recommend.

(00:44:13.124):
Michelle Warner is great at teaching relationship marketing,

(00:44:15.965):
but I think that is always going to work better for coaching than immediately

(00:44:21.588):
starting with a traffic strategy,

(00:44:23.049):
like grow an audience.

(00:44:25.410):
When you're experimenting, how do you decide how long to try before assessing?

(00:44:29.392):
Yeah, I feel like sometimes I go too fast and don't give things enough time and or do the opposite.

(00:44:34.128):
Um, okay.

(00:44:34.828):
Here's my quick and dirty rule for that three months or three tries is what I do.

(00:44:39.229):
I try it either try it for three months or I do it three times.

(00:44:42.350):
Um,

(00:44:43.770):
and then I assess,

(00:44:45.271):
I think it's like somewhere in my brain,

(00:44:47.891):
I'm like three times makes it a pattern so that I feel like I have enough information.

(00:44:51.572):
That is a rule, a personal rule I use.

(00:44:54.453):
I don't know that if it's

(00:44:56.049):
It's not statistical advice.

(00:44:57.750):
I'll just say that.

(00:45:01.092):
Okay.

(00:45:01.473):
Is creating a link tree on social a good way to leave a quiet profile up?

(00:45:05.755):
Yes, I have done that and it worked well for me and I enjoyed it.

(00:45:08.798):
Okay.

(00:45:09.598):
That's the end of our time together.

(00:45:10.799):
I love ending on that note.

(00:45:12.240):
Thank you.